In this post we’re going to travel back in time to 2010 - a happier, simpler time for early-stage startup software developers. When Heroku was free and front-end developers hadn’t had a chance to ruin the JavaScript ecosystem yet. We will eventually make our way back to 2024 .NET-land.
Ruby Land: 2010-2014
Back in the MarkedUp and early Petabridge days, I worked out of Coloft in Santa Monica, CA - a pioneer in the co-working space in Los Angeles. We had lots of startups and software developers of every shade working out of the space - it was even Uber’s original LA office location until they outgrew it.
But one group of developers who left a lasting impression on me was a Ruby on Rails consulting shop that specialized in delivering SaaS and mobile back-ends for Apple’s fledgling App Store (back in 2010.)
What these guys had down was a one-size-fits-all universal template for delivering client applications: