This is an archive of a blog post I wrote for the MarkedUp Analytics blog on July 23rd, 2014. It’s been a popular post and I’m posting it here in order to preserve it. I shut down MarkedUp in November, 2014.
The MarkedUp team has had experience developing SDKs, high-performance APIs, working with Cassandra / Hadoop, and service-oriented software for several years. However, when we started laying out the blueprint for MarkedUp In-app Marketing we knew that it would require a radically different set of tools than the traditional stateless HTTP APIs we’d been used to developing for some time.